State Farm, The Connector

On May 24, 2018, State Farm’s mobile app has been updated (upgraded?) to offer eligible customers the ability to explore deals and savings from local businesses. The feature – called “Community Offers” – is “a neighborhood of offers” just for State Farm customers. “Community Offers is a new feature within the State Farm mobile app and on our website that connects your brand to State Farm’s 84 million policies and accounts at no cost to you. The Community Offers program will share money saving offers from local and national merchants to State Farm customers in hopes of driving more traffic to your business!” Merchants can enroll here.

Play.

Bottom Line: BNP Paribas comes to mind.