Tagged in Esurance

Ex-Esurance Executive Forms WC Insurance Startup Named Pie

John Swigart, the former chief marketing executive at online auto insurer Esurance, has formed Pie Insurance , a Washington, DC-based startup looking to offer workers’ compensation insurance directly to small…

On what 49,317 means to Esurance

Allstate-backed Esurance is trending downward in Illinois, according to Chicago Business. The D2C auto and home insurer saw its policyholders in Illinois fall by 4% over the past year to 49,317,…

Esurance Presents DIY Ditties with the Scott Brothers

Property Brothers stars Drew and Jonathan Scott show off home hacks – in the latest marketing move by Esurance . Watch. Also, the ‘insurer for the modern world’ has launched a dedicated…

Esurance engages in cost-cutting activities

The ‘born online, raised by technology’ insurer is double majoring in efficiency. As it stands, 30 Esurance peeps in Sioux Falls have lost their jobs as the insurer engages in cost-cutting…

Allstate – SquareTrade deal meets resistance

“Only about 30 percent of the people who have cellphones have insurance, and I felt like it could go higher and we could do a better job” – Allstate CEO…

Esurance homeowners insurance is now available in NJ

Esurance is slowly but surely expanding its homeowners insurance product to additional states .    

Esurance provides a glimpse into their marketing strategy

“Modern marketing does include TV” – Alan Gellman, the head of marketing for Esurance. The online auto and home insurer backed by Allstate is embracing social media to supplement its TV ads. Recall:…

Getting into the US election spirit

Remember when Esurance tried to amuse some with its ‘Election Insurance’ plan that promised to protect one’s home for the next four years till a more qualified pres. came along? Well, the San Fran-based insurer…

Don’t catch and drive

With mobile gaming on the rise, Esurance has launched a new campaign to raise awareness about distracted driving. A cast of memorable creatures, each putting a face on a common…

Homeowners lack basic home maintenance knowledge, new survey reveals

Homeowners may feel right at home when they walk through their front door, but that doesn’t mean they really know what they’re walking into. Consider this: 88 percent of American…

Esurance gets creative with video

Earlier this month, Allstate’s digital brand launched a DIY Home Inspection app that allows customers to self-inspect their homes and receive a policy discount*. Before: customers would need to schedule a visit with a…

Telematics; how do you take it?

Esurance goes from dongle-based telematics to mobile-based telematics. The company launched its first usage-based insurance app in Utah, and will roll out to additional states this year. Speaking of mobile, Zenefits is now on-the-go.

Esurance cares about your music preference

Esurance is using Spotify’s music data to segment, target and promote its brand via audio and display ads on Spotify, because if you’re listening to Fast Car, you may be able to…

Esurance is up to something

Director of research and innovation at Esurance Haden Kirkpatrick took the stage at INN’s Inaugural DigIn Conference, which took place May 2-3 in Austin. The Gist: the Allstate Company claims to be betting…

Dream on

Just-in-time insurance intermediary Metromile fooled no one with its pay-per-step walking insurance. As it sounds. Esurance amused at least someone with its ‘Election Insurance’ plan that promises to ‘protect your home for the…

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