State Farm Latest Ad Campaign: ‘Backstory’

State Farm released its latest ad campaign – Backstory – on June 19 2017. The concept: a series of 30-second spots that highlight the sentimental value of stuff such as a car, a truck, a piano and a chair.

On a scale from 1 to 10: 2 slow.

Business

State Farm expands Ting fire safety program

By Avi Ben-Hutta ·

Today, nearly 700,000 homes insured by State Farm have received a Ting sensor.

Business

State Farm provides update on California

By Coverager ·

The insurer is working to ensure its long-term sustainability in California.

Business

State Farm announces new leadership

By Coverager ·

Jon Farney has been selected as the company’s next Chief Executive Officer.

Financials

State Farm reports $14.1 billion P&C underwriting loss

By Avi Ben-Hutta ·

The number one auto and homeowners insurer in the country reported earned premium of $87.6 billion.

State Farm Latest Ad Campaign: ‘Backstory’

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State Farm expands Ting fire safety program

State Farm provides update on California

State Farm announces new leadership

State Farm reports $14.1 billion P&C underwriting loss