State Farm files trademark for MEER

State Farm  filed a new U.S. trademark application for “MEER,” signaling a potential move around data-driven capabilities in insurance.

The application, submitted on April 22, 2026, covers “financial data analysis in the field of insurance” and sits under International Class 036, which includes insurance and financial services. The mark has been assigned serial number 99779993 and is currently listed as a new application not yet assigned to an examiner.

No description or product details were included in the filing, and there’s no indication yet of how “MEER” will be used—whether as an internal analytics platform, customer-facing tool, or broader brand.