State Farm doubles down on women’s sports investments

State Farm  is strengthening its commitment to women’s sports through new talent deals and sponsorships, aiming to amplify the visibility of women’s basketball.

• JuJu Watkins Partnership: USC standout JuJu Watkins becomes the second collegiate athlete signed to a NIL deal with State Farm. Watkins will feature in a “One on One” commercial with Jake from State Farm and have her NBC Peacock docuseries, On the Rise: JuJu Watkins, sponsored by State Farm.
• Unrivaled League Sponsorship: State Farm is sponsoring the inaugural women’s professional three-on-three basketball league, Unrivaled, debuting January 17, 2024.
• Caitlin Clark Campaign: Indiana Fever star Caitlin Clark remains a “Team State Farm” athlete, co-starring in the “Rookie Move” campaign alongside Jake from State Farm.
• WNBA Expansion Draft Sponsor: State Farm will sponsor the first nationally televised WNBA Expansion Draft on December 6, 2024.

These efforts further embed State Farm in the women’s sports landscape, leveraging sponsorships to drive growth and awareness in the space.