Zurich Introduces New Wellness Program

Zurich has unveiled a new wellness program – LiveWell – designed to empower and reward life insurance customers who take steps to improve and maintain their physical and mental wellness.

LiveWell is an app based program which provides tools for individuals across three wellness pillars: Body, Mind and Community. By logging activity across these pillars through the LiveWell app, members can progress through different membership tiers and qualify for discounts on their Zurich life insurance. Customers also have access to generous discounts through chosen retail and wellness partners such as The Iconic and Jenny Craig, together with “Loving Life”; Zurich’s lifestyle and dining rewards program.

Eligible activity ranges from steps, cycling to reading articles, doing a fun run or even donating blood. Members are supported across these activities with tools such as activity trackers, guided meditations, medical encyclopedias, healthy recipes and lifestyle quizzes.

“As a life insurer we are very much part of the ecosystem that supports the physical, emotional and of course financial wellbeing of individuals and communities. And whilst physical and mental wellness brings its own rewards we want to offer our support and encouragement to our customers along their own wellbeing journey. Rewarding customers for their community contribution, whether it be doing a charity fun run, giving blood or even volunteering for the cause that’s close to their heart, is therefore not only unique, it also makes complete sense.” – Zurich Head of Propositions Mr Tim Howell.

The app and content was developed in conjunction with health and wellness specialists Health Logix, and FitSense , a subsidiary of Zurich who developed the comprehensive interfaces with an extensive range of wearable devices including those from Garmin, FitBit and the Apple Watch.