Trygg-Hansa Lets You Experience Being in a Burning House


The Swedish insurer owned by RSA, Trygg-Hansa, has found a clever way to educate on fire safety. It is now offering free VR glasses + a VR / 360° film called Brandkoll to allow people to feel what it’s like to be in a burning house while learning what to do if a fire starts. Bottom Line: voted most innovative campaign of the year.