Lemonade’s pet insurance is live

Five months after announcing its plans to enter the pet insurance space, Lemonade’s pet insurance product is live. The new product brings a few changes to the company’s homepage, yet the tagline remains the same.




As far as the product, Lemonade offers traditional pet insurance with the basic package covering accidents and illnesses, alongside the option to add a wellness package that covers things like wellness exams and bloodwork, as well as an extended accident and illness package which covers vet exam fees when treating an eligible accident or illness and physical therapy. Lemonade also offers a 10% discount for existing policyholders.

Here’s the quote flow of the mobile app and website.