Lemonade launches car insurance in Florida

Lemonade announced the launch of car insurance in Florida, the 11th state since the company introduced the coverage nearly five years ago.

With this expansion, Lemonade Car is now available in states representing nearly 50% of the U.S. car insurance market.

“Florida is one of the largest and fastest-growing personal auto markets in the country, including millions of working-age, digital-native drivers concentrated in fast-growing metros like Miami, Tampa, Orlando, and Jacksonville. These drivers are the type of digital-first consumers who want insurance that’s fast, mobile, and fair, based on how they drive, that gives discounts for cars like EVs, and more.” – said Shai Wininger, President and Co-Founder of Lemonade.

Bottom Line: No surprises.