Introducing Avios Insurance

Open Insurance Technologies and IAG Loyalty have launched Avios Insurance, a new UK insurance brand that allows customers to earn Avios when purchasing coverage.

Travel insurance is now available, while car and home insurance products are expected to follow.

Customers can earn 10 Avios for every £1 spent on single-trip or annual travel insurance, up to 1,000 Avios per policy. The upcoming car and home products will each offer up to 5,000 Avios, allowing members to collect as many as 11,000 Avios across the program.

Open provides the technology, insurer relationships, regulated insurance operations, and policy administration behind the offering. Customers can quote, purchase, manage, and renew policies through the Avios Insurance brand without being redirected to a third-party platform.

The policies are arranged and administered by Open Insurance Services UK on behalf of a panel of UK insurers.

The launch expands an existing relationship between the companies. Open and IAG Loyalty previously introduced Wanda by Avios, a travel insurance product that also rewards customers with Avios.