AXIS marks 25 years with global brand campaign

AXIS Capital  is marking its 25th anniversary with a global brand campaign highlighting its specialty insurance and reinsurance business.

The Bermuda-based company was established following the September 11 attacks to provide specialist capacity. It has since grown to $35 billion in assets and $7.7 billion in total capital as of the end of 2025.

The year-long campaign builds on the brand identity AXIS introduced in November 2023. It includes multimedia advertising, digital marketing centered on “25 moments” from the company’s history, an internal employee program and the tagline “25 Years of Specialty Solutions, Elevated.”

AXIS operates in Bermuda, the US, Europe, Singapore and Canada. It reported shareholders’ equity of $6.5 billion as of June 30, 2026.

“AXIS was founded at a time of profound uncertainty, when customers and brokers needed specialist capacity, underwriting expertise, and the confidence to move quickly in complex markets. Twenty-five years later, that purpose continues to define who we are. As we mark this milestone, when the need for specialty expertise has only intensified, I am grateful to our founders and the colleagues who built AXIS, to the teammates carrying our purpose forward today, and to the customers and partners who place their trust in us.” – Vince Tizzio, President and CEO of AXIS.