Integrity Marketing Group acquires Pinnacle

Integrity Marketing Group , the nation’s largest independent distributor of life and health insurance products to the Senior Market, has announced it has acquired The Pinnacle Benefits Group, an insurance marketing organization headquartered in Winston-Salem, North Carolina. As part of the deal, Pinnacle co-founders Raymond C. Richard and R. Lindsay Leonard become owners in Integrity. This is the first acquisition for Integrity since the company received a strategic growth investment from Harvest Partners in August. Financial terms of the private transaction were not disclosed.

Pinnacle provides a wide range of products, including Medicare Advantage, Medicare Supplement, Final Expense, Life Insurance, Short Term Medical and Long-Term Care to agents in all 50 states.

“Integrity’s partnership culture is built on relationships. Raymond and Lindsay are perfect examples of industry peers we have known and respected for decades and it’s humbling to have them officially become a part of the Integrity family.” – Bryan W. Adams, Co-Founder & CEO of Integrity.

“The rationale for joining Integrity was quite simple. This is an opportunity to collaborate more with professionals I greatly admire. The way this industry is evolving, you have to take note of the path Integrity is forging and it was a clear choice for us to join the Integrity team.” – Raymond C. Richard, co-founder and CEO.

“We’ve only just begun to realize our full potential at Integrity. Today’s announcement is another example that relationships matter, and partnership is more important than it’s ever been in our industry.” – Tom Schueth, Co-founder and Managing Partner of Integrity.

Bottom Line: On the heels of Prudential’s acquisition of Assurance IQ.