GEICO to join Macy’s Thanksgiving Day Parade

GEICO will participate in the 100th Macy’s Thanksgiving Day Parade with a float featuring the Gecko and other characters from its advertising history.

The float depicts a road trip and marks GEICO’s 90th anniversary. The insurer said the theme reflects the journeys that connect families, friends and communities.

Ahead of Thanksgiving, the Gecko will travel from San Francisco to New York City over 10 weeks, stopping in 12 cities. Fans can follow the trip and suggest stops along the route.

“For decades, the GEICO brand has connected with people through entertainment, storytelling and characters they’ve invited into their homes. As we celebrate our 90th anniversary, there’s no bigger stage in America than Macy’s Thanksgiving Day Parade. It’s the perfect place for the Gecko and some of his favorite friends from the past to meet fans in a whole new way.” – GEICO’s chief marketing officer, Arianna Orpello.