GEICO opens New York City marketing hub

GEICO has opened a marketing hub in New York City, adding a space for its marketing team, company leaders and partners to collaborate.

Chief Marketing Officer Arianna Orpello Lewko announced the opening on LinkedIn, sharing that the insurer held a celebration at the location last week.

“You go to New York City for hustle, for talent and because you want to win,” Lewko wrote.

The hub gives GEICO another location to bring together marketing talent and partners. Lewko credited the insurer’s executive leadership team with supporting the initiative.