GEICO signs multiyear partnership with Unrivaled

GEICO has signed a multiyear agreement to become the official auto, property and commercial insurance partner of Unrivaled, the professional women’s basketball league co-founded by Breanna Stewart and Napheesa Collier.

The agreement marks GEICO’s first leaguewide investment in women’s sports, following individual sponsorships with Collier and incoming Unrivaled player Olivia Miles.

GEICO branding will appear on the back of uniforms for all eight clubs. The insurer will also sponsor the Unrivaled Creator Crew, a season-long program featuring creators producing content across sports, culture, lifestyle and entertainment in multiple tour-stop markets.

Unrivaled’s third season begins January 8, 2027. New adidas jerseys featuring GEICO branding will be unveiled in the coming months.

Launched in 2025, Unrivaled features 3-on-3 basketball on a compressed full court and offers participating players equity opportunities. Financial terms of the partnership were not disclosed.