GEICO is working with Ladder Life

GEICO is now working with Ladder Life, redirecting shoppers interested in an online life insurance quote to the startup.

Ladder is not the only life insurance partner GEICO has. The insurer has been working with LifeQuotes.com for some time now. “If you choose to get a rate quote online, you will be taken to the website of Life Quotes, Inc or Ladder Insurance Services, LLC,” GEICO states on its website.

Several instances in which GEICO redirects shoppers to Ladder involve zip codes of CA, NY, and IL.

Based on traffic data, lifequotes.com received over 100k referral visits from geico.com since the beginning of the year.