GEICO highlights youth sports push tied to NCAA partnership

GEICO used its NCAA partnership to run a month-long campaign around youth sports access, culminating in Final Four events in Indianapolis and Phoenix. The insurer hosted the Men’s Final Four Dribble and Women’s Final Four Bounce, bringing thousands of kids into the events with support from employees and local partners.

The effort included equipment donations through Good Sports and Boys & Girls Clubs of America, reaching communities across Houston, San Diego, Phoenix, and Indianapolis, along with funding for new scoreboards at select locations.

As part of the campaign, GEICO also launched “Miles That Matter,” a docuseries on Paramount+ featuring athletes including Azzi Fudd and Napheesa Collier, focused on the role of community support in athletic development.