Geico goes upscale

Geico is targeting the high-end class via ads on Architectural Digest. Bottom Line: the “multifaceted” approach to marketing or what someone without a business degree would call ‘trial and error’. Speaking of Geico, the company was named Client of the Year, while The Martin Agency was recognized as Agency of the Year, during an annual prestigious advertising competition called The One Show. But that’s not all, The Martin Agency also took home the Penta Pencil, aka just about the ultimate symbol of excellence for those that are consistently creative. Keyword: consistently.