GEICO brings its gecko into a live conversation

GEICO’s Gecko has appeared as a real-time, AI-powered participant on the iHeartMedia podcast “Fudd Around and Find Out,” hosted by Azzi Fudd, the No. 1 overall pick in the 2026 WNBA draft and a guard for the Dallas Wings. The integration is powered by AI technology developed and distributed in partnership with Framestore, The Martin Agency and Omnicom Media.

The appearance marks a “broader shift” in how GEICO is evolving its marketing and showing up in more modern, relevant environments – transforming one-way advertising into experiences audiences can engage with directly.

The Gecko’s character, voice and creative direction remain guided by the teams behind the brand. Technology enables the conversation, but GEICO reviews the character’s real-time output and follows SAG-AFTRA guidelines and its established standards for how the character is portrayed.

The integration builds on GEICO’s multiyear partnership with Fudd, the company’s first major long-term athlete partnership and a cornerstone of its growing investment in women’s sports.

“GEICO does its best work when we don’t follow the category — we rewrite it. This technology lets us meet people in the environments where they’re most engaged and spending the most time, bringing audiences closer to the things they love about GEICO. Technology is opening up new possibilities for how brands show up and connect with audiences, and human creativity and oversight remain at the center of everything we do. For us, the opportunity is about using innovation to create richer experiences, bring the brand to life in new ways and build deeper connections with highly engaged audiences.” – Arianna Orpello, GEICO’s chief marketing officer.