Astra Life Launches Flexi Life in Indonesia

Astra Life has launched Flexi Life in Indonesia, a life insurance product that can be purchased online via As an end-to-end digital product – quoting, payment submission and claims are all done online, and business partners cam connect to Astra via API.

“Digital end-to-end owned enables Astra Life to be able to develop various digital-based distribution channels, both direct channels such as, and partner with various partners who have ecosystems. Our infrastructure is very ready to be connected to the system owned by partners to provide a seamless customer experience.” – Auddie A. Wiranata, CEO of Astra Life.

What’s In a Name? Customers can adjust the value of protection and premiums according to their needs at every stage of life. e.g.  Family expansion, home renovation, etc. The protection value offered is up to Rp. 5 billion, without medical check procedures. Flexi Life also introduces the concept of “Pay as you need” insurance ,where the protection period starts from 1 year and is extended automatically to the age of 85 years.

“As one of the pioneers of digital insurance in Indonesia, we see that digital will become the next wave in the life insurance industry in Indonesia which has demographic characteristics that are dominated by millennials and low life insurance penetration.” – Auddie.