GEICO partners with New York City Marathon

GEICO has been named the official insurance partner of the TCS New York City Marathon through a partnership with race organizer New York Road Runners.

The insurer’s “Cover Every Mile” initiative will include race-week events, on-course activities and community engagement marking the 50th anniversary of the marathon’s five-borough course. GEICO will also appear across New York Road Runners’ digital and social channels.

Nearly 60,000 runners are expected to participate in the November 1 race.

“As the No. 1 auto insurer in New York, we want to show up in ways that add to the experience for runners, spectators and the communities along the route. We’re proud to partner with New York Road Runners and be part of an event that means so much to this city.” – GEICO’s head of integrated marketing and media, Kate Jalkut.

Financial terms of the partnership were not disclosed.