Lemonade promotes car insurance with Austin EV charging station takeover

Lemonade partnered with out-of-home advertising company Quan Media Group and EV charging network JOLT on a marketing campaign that branded every JOLT charging station in Austin, Texas, in Lemonade’s signature pink while offering free EV charging to local drivers.

According to Quan Media Group, the campaign targeted EV owners to promote Lemonade Car. Drivers spent an average of 91.8 minutes at the charging stations, and the campaign outperformed the JOLT network’s previous 14-day baseline.

The campaign was supported by additional marketing channels to drive awareness alongside the out-of-home activation.