GEICO partners with Dallas Wings

GEICO has signed a multi-year partnership with the Dallas Wings, expanding its sports marketing presence in North Texas with a focus on women’s sports, youth programs, and community initiatives.

As part of the deal, GEICO will integrate into game-day experiences, digital content, and team storytelling, while also serving as presenting partner of the Dallas Wings Youth Basketball Summer Camps and supporting regional community efforts.

The partnership adds to GEICO’s footprint in the Dallas-Fort Worth area and builds on existing relationships with local sports teams, positioning the insurer to connect with a broader audience through live events and social engagement.

“We are thrilled to announce a partnership with GEICO. GEICO is not only a notable national brand, but one that has deep roots here in North Texas. Their commitment to elevating women’s sports with a focus on storytelling, while also emphasizing the importance of youth and community involvement, aligns perfectly with the Dallas Wings’ priorities. We look forward to working with GEICO for many years to come.” – Dallas Wings CEO and Managing Partner Greg Bibb.