https://www.youtube.com/watch?v=j1rZAFluGZI
The shift suggests GEICO may be consolidating traffic toward newer life insurance partners as the digital life insurance distribution landscape continues to evolve.
GEICO is using the events to promote its commercial insurance offerings.
Premiums written increased in the first quarter to $11.7 billion.
GEICO will integrate into game-day experiences, digital content, and team storytelling.