VSK launches travel and discovery blog

Russian insurer VSK has launched a discovery site for travelers.

The site contains articles, short news, detailed instructions, and interactive calculators. “Each material is a personal discovery experience conveyed with emotion and practical benefit. These are real stories filled with details and meaningful conclusions. Plunging into the story, the reader himself concludes, he wants to repeat someone else’s experience or to realize his own.”

“We conceived “You searched” as a guide between people who have overcome themselves, committed extraordinary acts, and those who have not yet decided on these actions or do not even know that this is possible. Therefore, our authors are active travelers, adventurous extreme sports, family rebels and simply passionate people. Our stories are real, useful and inspiring. The stories you were looking for.” – Alexander Okhrimenko, project manager, director of development of media projects at VSK.

Everyone can become a author by sending a submitting an online application. Professional editors work with all authors and the site has a special motivation system to encourage activity. Top authors receive “special privileges” from VSK.

“Current trends allow us to build various communications with customers. We are interested in offering truly interesting and modern content, which is not only related to insurance, but also takes into account other interests of the audience. Therefore, the online magazine “VysIskali” will become just such a communication tool.” – Eleanor Martaller, head of the Marketing Communications and PR Department of VSK Insurance House.