Upway names new CTO
Upway has appointed Nathan Wilson as chief technology officer as the refurbished electric bike marketplace ramps up product development and artificial intelligence initiatives.
The Paris-founded company said Wilson will lead its Tech and Product teams as it plans to hire 50 employees and invest $15 million in research and development over the next 24 months. Priorities include launching a mobile application and integrating AI across the customer journey for buying and reselling e-bikes.
Wilson brings more than a decade of experience in engineering leadership, with previous roles at Amazon, Indeed, and DoorDash. Most recently, he served as director of engineering for DoorDash in Japan, overseeing product development in a highly operational environment.
Upway, founded in 2021, operates in nine countries across Europe and the United States. The company refurbishes electric bikes and sells them through its online marketplace, positioning itself as a technology-driven platform focused on circular economy principles.
According to the company, its proprietary technology underpins operations across sourcing, refurbishment, pricing, and resale. Planned AI deployments include tools to improve customer purchasing experiences as well as identification and pricing systems to support sellers.
Upway says it has refurbished and sold more than 100,000 electric bikes since launch and aims to return more than one million units to circulation by 2030. The company is also expanding complementary services such as financing, insurance, maintenance, and subscription offerings.
Bottom Line: Upway partners with both Extend and Sundays Insurance, offering customers the option to purchase an extended warranty through Extend or separate e-bike insurance coverage through Sundays at checkout.
