Cart.com partners with Extend

Cart.com , an end-to-end ecommerce solutions provider, announced a partnership with Extend , a provider of modern extended warranty and product protection plans.

Founded in 2019 and currently a team of ~400, Extend offers a plugin that works with ecommerce platforms such as Shopify, Magento, Big Commerce, Salesforce Commerce Cloud, Hybris, 3DCart, and others, along with an API solution for those with a custom online store.

Founded in 2020, Cart.com’s dashboard gives merchants insights into their products’ performance. Cart.com’s partnership with Extend gives merchants streamlined access to product protection technology directly through the Cart.com brand console, where brands track activities and performance across their ecommerce operations. Brands’ customers can now buy knowing they’re covered against not only mechanical and electrical failures, but also accidental damage.

“Like Cart.com, Extend is fixing the fractured ecommerce ecosystem by providing a truly innovative, effortless, and easy-to-understand service for both merchants and their customers. By creating seamless solutions to serve brands, we empower them to focus completely on their customers. The partnership with Extend fits squarely in this view; anyone who has wrangled with extended warranty claims in the past understands the friction involved. Extend is rewriting the rules for product protection and customer service while Cart.com takes care of everything from the factory floor to the customer door. Through this partnership with Extend, we’re now seamlessly covering the post-purchase experience too.” – Omair Tariq, Cart.com co-founder and CEO.

“The relationship between an ecommerce company and its customer doesn’t end with the sale. Our technology will allow Cart.com’s clients to continue to engage customers after they make a purchase, unlocking opportunities to increase brand loyalty, open new revenue channels, and create lasting customer relationships. Together, we’re empowering clients to deliver a better experience for customers and we are excited to continue to build on that vision.” – Woodrow Levin, Extend co-founder and CEO.