ThreatMetrix Knows Your Customer Before You Do

Nowadays, more and more noteworthy players move from a reactive to a preventative business model, whether in mobility, healthcare and insurance; to name three industries. That’s a trend. Also, more and more businesses are focused on digital transformation. That’s another trend. These two trends combined make up the ThreatMetrix playground, where insurers get to leverage the company’s products and networks to introduce trust into this new order of insurance distribution. ThreatMetrix, the digital persona and transaction authentication company, allows insurers to detect fraud and authenticate customers in real time, with the goal of gaining revenues and lowering operational costs. But that’s not all. ThreatMetrix is the world’s largest crowdsourced authentication network, which means that even if one insurer may have never encountered that exact customer before, there’s a good chance that ThreatMetrix has. File under ‘the network effect’. Better yet, hop over to ThreatMetrix.com to learn more.