Synchrony and Jewelers Mutual announce new sponsorship agreement
Consumer financial services company Synchrony Financial and Jewelers Mutual are announcing a new sponsorship agreement to co-market both services to jewelry merchants looking to make customers aware of both financing and insurance coverage options.
As part of the agreement, Jewelers Mutual will showcase Synchrony financing solutions in its marketing materials as well as Zing Marketplace, a comprehensive online platform created for its member retailers. Zing Marketplace features essential tools to help merchants best serve their customers, including jeweler web pages, diamond marketplace, a jewelry appraisal solution and, now, financing offerings from Synchrony.
Synchrony will also feature offers directly from Jewelers Mutual to merchants and consumers through select marketing materials as well as on Synchrony Marketplace, a shopping destination for consumers to find special offers from Synchrony partners. As a result, Synchrony will help elevate awareness of Jewelers Mutual and its insurance services, which are used by over one million customers throughout the United States and Canada.
Synchrony financing is currently used by more than 4,000 jewelry retailers nationwide.
“Through this new sponsorship agreement with Jewelers Mutual, we are extending the value Synchrony brings to retailers around the country. Jewelry merchants can now present their customers with financing options that make purchases more affordable, while making their customers aware of the option to protect their jewelry, which is often among a customer’s most cherished possessions.” – Darrell Owens, CEO, Lifestyle, Synchrony.
“As a leader in consumer financing, we’re excited about the added value our collaboration with Synchrony will bring to jewelers and their customers. Together, we are committed to supporting jewelers in delivering seamless customer experiences while helping protect the pieces they will treasure for a lifetime.” – Mike Alexander, Chief Operating Officer, Jewelers Mutual.
