Jewelers Mutual partners with Entrupy

Jewelers Mutual and its general agency, JM Insurance Agency Partners, have partnered with Entrupy to offer AI-powered luxury goods authentication to pawn businesses across the US.

JMIAP clients will receive preferred access to Entrupy’s platform, which allows pawnbrokers to authenticate designer handbags, accessories and other luxury goods when acquiring an item or issuing a loan.

The platform uses a mobile app to capture images of an item’s stitching, materials, hardware and logos. Entrupy’s AI compares the images with a database of genuine and counterfeit products and returns results within minutes. The company claims an accuracy rate of more than 99.8%.

Authenticated items receive a digital certificate backed by a money-back guarantee. Pawnbrokers can share the certificate with customers or retain it alongside loan, purchase and insurance records.

“By bringing Entrupy’s technology to our pawn business clients, we’re giving them a competitive edge, and giving their customers a new standard of confidence when walking through the door.” – Jewelers Mutual president Mike Alexander.