Spotted: Breathe Life’s New Look

Before:

After:

The Montréal-based startup was established last year to help parents “make enlightened decisions that provide peace of mind and address the question most avoid: What happens when I’m gone?” It is currently a team of 8 led by Ian Jeffrey, Jean-Nicholas Hould, and Sébastien MALHERBE.

Speaking of emerging life insurance players, it was a year ago that  YuLife  announced it was offered a term sheet.

Then and now: