SBLI updates term life platform
SBLI has updated the application and submission process for its EasyTrak and OmniTrak term life products to meet demand for faster, more convenient buying experiences.
According to the press release, EasyTrak, introduced earlier this year, delivers decisions in under 45 seconds and a quote-to-issue time of about nine minutes. OmniTrak, launched last month, uses a field underwriting platform to give advisors more accurate quotes and guide applicants through one of three pathways: instant decision, accelerated underwriting, or traditional underwriting. The product includes pre-underwriting to improve placement rates, higher instant approvals, and conversion privileges that extend to age 70.
Both EasyTrak and OmniTrak are powered by the Techficient platform that supports the entire process from quote to policy issue, using predictive data and data-underwriting to boost the percentage of applications that convert to policies.

“SBLI is committed to not only making innovative products, but more importantly, we’re dedicated to making the process of selling and buying life insurance easier for everyone involved. We are passionate about offering agencies and financial professionals new solutions that help make their businesses more efficient while ensuring more consumers get the financial peace of mind they deserve.” – Wade Seward, SBLI senior vice president and chief distribution officer.
