SBLI adds chronic illness rider to EasyTrak term life product

SBLI has added a chronic illness rider to its EasyTrak digital term life product at no additional premium cost.

The rider allows eligible policyholders, subject to physician certification, to accelerate up to 50% of the death benefit, capped at $250,000. It is automatically included, expanding the product’s living benefits without impacting pricing or underwriting timelines.

EasyTrak is positioned as a fully digital term solution, offering instant underwriting decisions, real-time coverage edits, and a quote-to-issue process of about nine minutes. The product already included terminal illness benefits, with the new rider further broadening access to funds during a policyholder’s lifetime.

“EasyTrak has always been about removing barriers and making life insurance simple. With the addition of the Chronic Illness Rider at no additional premium cost, we’ve enhanced the product’s value while maintaining the speed and ease that agents and clients require. With its fully digital experience, EasyTrak empowers agents to move at the speed of their clients’ lives. By combining affordability, speed, and built-in living benefits, EasyTrak continues to raise the bar for modern term life insurance.” – SBLI Chief Distribution Officer, Wade Seward.