PURE introduces teen driver program

The initiative, developed with Life360 , includes a complimentary two-year subscription to the family safety app, which offers features such as crash detection, speed monitoring, and emergency dispatch.

PURE Insurance also launched the Roadmap to Safer Driving, a conversation guide designed to help parents and teens establish driving expectations, available to both members and non-members.

In addition, PURE partnered with BMW to provide members discounted access to its Teen School, offering hands-on training in accident avoidance and emergency driving skills.

Teen drivers within PURE’s membership are twice as likely as adults to be involved in accidents, and their claims are three times more likely to involve severe damage or injury. The program reflects PURE’s broader effort to introduce solutions that respond to evolving member needs while promoting responsible driving practices.