Policybazaar Launches First Regional TV Ad With Cricketer Murli Vijay


India’s leading insurance aggregator Policybazaar has launched its first regional advertising campaign with cricketer Murli Vijay. In the TV ad you can watch Vijay speak to the audience, asking “Has your two-wheeler insurance expired?”, to later add, “Don’t worry, click the photo of your RC (registration certificate) and upload it on policybazaar.com to compare all the plans and renew your policy in few minutes.” As it turns out, according to Associate Director and Head of Marketing at Policybazaar, Sai Narayan, most people in India do not get their two-wheeler insurance renewed, and once the policy expires, the process to renew is cumbersome. Play.