Petco partners with Snoop Dogg
Petco has teamed up with Snoop Dogg for a new advertising campaign that spotlights the value Petco offers when it comes to caring for pets’ whole health. The campaign is the latest iteration of the brand’s long-standing “It’s What We’d Want If We Were Pets” platform, which personifies pets with human actors to affirm Petco’s commitment to delivering them the same quality of care as any other member of the family.
Snoop Dogg is also sharing a curated, shoppable list of his favorite “Petco Picks” that support pet health and wellness and his personal lifestyle. Products include toys, treats, grooming supplies, and items from Snoop’s own pet wear brand, Snoop Doggie Doggs, which will become available at Petco pet care centers nationally in August.
The new campaign, developed in partnership with creative agency Droga5, part of Accenture Song, will run through the end of this year across multiple platforms, including TV, OLV and digital, along with social content leveraging Snoop’s Petco Picks and behind-the-scenes footage of Snoop and pets, including his thoughts on being a dog dad.
Last year, Petco and Nationwide announced plans for a multi-year partnership to co-develop integrated and affordable pet health, wellness and protection solutions.
“We recognize that pet parents want to get the most for their dollars and are seeking compelling deals for high-quality products wherever they can. With this campaign we wanted to have some fun while reinforcing that no pet parent should ever have to compromise on the quality of their pets’ care in return for a good deal — that whatever their budget, they can continue to give their pets the same high-quality care they’d want for themselves or any other member of their family. Seeing this value through the eyes of the ultimate dog and dog dad — ‘Tha Doggfather’ himself — Snoop Dogg gives pet parents a fresh perspective on our comprehensive health and wellness offering at a value they can feel good about.” – Katie Nauman, Petco’s chief marketing officer.