Pendella and Afficiency announce partnership

Florida-based Pendella , a digital life insurance agency and a team of approximately 8 people, has partnered with API company Afficiency to provide term life and income replacement term life insurance to their clients.

Pendella, which acts as an insurance aggregator, provides up to $1,000,000 of term life insurance coverage in “a completely digital experience” from several insurers including Foresters and Sagicor Life. Also, “medical exam requirements vary by age and carrier/policy.”


“Having Afficiency as a partner is great for Pendella. Prior to Afficiency we would have had to work with a carrier to build a bespoke product. Afficiency handles the product manufacturing and then delivers it to us all via API. This is a huge step forward in the life insurance industry from what was previously available. Pendella aims to provide the simplest solutions for business owners to protect their assets and this is just another step forward in that direction.” – Pendella CEO and co-founder Bob Gaydos.

Bottom Line: one million short – see below.