Afficiency and Continental General launch final expense product

Afficiency has introduced NewBridge Final Expense, a fully digital life insurance product underwritten by Continental General Insurance Company. The agent-assisted product offers instant underwriting decisions through a 100% digital eApplication on Afficiency’s platform.

NewBridge provides fast approvals, next-day commission payments, and a simplified experience for producers.

The launch marks the first product under the NewBridge brand and expands Afficiency’s presence in digital life insurance distribution.

“The launch of NewBridge Final Expense marks a pivotal moment for us as it evolves the unique suite of business offerings we bring to our customers across the life insurance market. We’re excited to partner with Afficiency on a competitive digital solution that supports our long-standing commitment to serving the needs of policyholders and their families.” – Dave Ramsey, CEO of Continental General .