Continental General partners with Reframe Financial
Continental General partnered with Reframe Financial to bring an updated version of the Reframe LifeStage product to market, targeting worksite and association distribution.
Reframe LifeStage is a hybrid solution combining indexed universal life insurance, long-term care benefits, and a cash value component within a single policy designed to evolve across different life stages. The updated offering introduces instant decision underwriting, allowing applicants to receive decisions in minutes, alongside expanded caregiver support services and a fully digital enrollment experience.
“Reframe Financial has been on the forefront of developing innovative, next generation insurance solutions, and we are proud to partner together to bring Reframe LifeStage to consumers. We believe access to Reframe LifeStage will be a breakthrough for addressing the significant protection gaps that exist today, and we are eager to provide access to this product.” – David Ramsey, President and CEO of Continental General.
“We’re thrilled to introduce the next evolution of our Reframe LifeStage product with Continental General. This partnership is a natural fit for us as Continental General brings deep industry expertise, financial strength and stability, along with a strong reputation for claims performance and operational excellence. Equally important, the team shares our commitment to delivering innovative solutions that can help families prepare for the financial issues of aging. Together, we can move the industry forward while helping the next generation prepare for the future.” – Karan Aneja, Co-Founder and CEO of Reframe.
“Today’s working-age adults are not prepared for tomorrow. Even those who have life insurance often don’t have enough. And while long-term care coverage becomes critical later in life, most people in this generation aren’t thinking about it right now. However, many may be supporting a parent or grandparent through a care event—and that’s where the Family Caregiver Support Services program included with every LifeStage policy really resonates. We also know that building savings—for emergencies and retirement—is a top priority. The beauty of Reframe LifeStage is its flexibility. Where traditional benefits only address a single need, Reframe LifeStage can help address all of these needs.” – Loida Abraham, CMO and Head of Insurance of Reframe.
