Obie and Backflip Work to Increase Transparency for Real Estate Investors Through New Partnership

Obie is partnering with Backflip to create a seamless experience for real estate investors. Backflip is a real estate and fintech startup improving how entrepreneurs invest in residential properties. 


Who is Backflip? 

Backflip is a real estate financial technology company that supports individual entrepreneurs reinvigorating the housing supply by acquiring and renovating single family homes. The company offers purpose-built technology and capital products that members can use to source, analyze, and finance residential real estate investments. Backflip’s platform democratizes technology, data, and financing strategies previously only available to institutional investors and large corporations. Backlip’s innovative capital solutions allow for greater speed, flexibility and terms than traditional lenders, making them more desirable than private capital or hard money. 

Backflip’s partnership with Obie is aligned with our mission to support local real estate investors executing value-add strategies. With Obie taking the insurance headache out of the equation, our entrepreneurial customers are better positioned to maximize their creative potential and deliver authentic and compelling housing products to the market. Joshua Ernst, Backflip, CEO & Co-Founder” 


Why Obie has Teamed Up with Backflip? 

Backflip’s end-to-end real estate investment platform reimagines how technology shapes the home-buying process, so it was a natural fit to partner with Obie’s tech-enabled insurance offering. Obie enhances Backflip’s platform by providing a seamless and transparent insurance option for their borrowers at affordable rates. Obie and Backflip are unified in their mission of increasing transparency for investors entering a complex real estate landscape.  

“Financing options tailored to the nuances of different investment strategies are critical as an investor pivots and matures in their life cycle of owning real estate. Tech solutions like Backflip will help speed up some of the confusing and challenging processes that real estate investors face today. Together, Obie and Backflip will speed up the timeline it takes to get a deal funded. —Ryan Letzeiser Obie, Co-Founder 

About Obie

Obie is reinventing the insurance process for landlords and rental property investors. Whether you’re a seasoned investor or just starting out, Obie makes requesting a quote and getting coverage simple, affordable, and transparent. Obie simplifies the insurance experience by providing instant quotes. No unnecessarily tedious processes or surprise costs at signing—the way insurance buying should be.

With all the momentum and energy lifting the rental property industry, in particular single-family rentals, proptech companies have emerged and partnered together to create an ecosystem that allows the individual investor to have a seamless end-to-end investment experience. To learn more about adding seamless and instant insurance for real estate investors to your product, reach out to us here.

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