Medicare Advantage-focused Southern Insurance acquired by Integrity

Integrity Marketing Group announced the acquisition of Southern Insurance Group, its first partner headquartered in Tennessee. As part of the acquisition, Southern Insurance’s leadership team, Mark Gilliam, President and CEO; Emily Gilliam, CFO; Alison Gilliam, Director of Marketing; and Abby Gilliam, Sales Executive, will all become owners in Integrity. Financial terms of the deal were not disclosed.

More than 40 years ago, Emily and Mark Gilliam began their business sitting at the kitchen table with a rotary phone and index cards. Today, they have grown into one of the largest IMOs specializing in Medicare Advantage programs with more than 6,000 agents nationwide.

By partnering with Integrity, Southern Insurance will now have access to large-scale infrastructure and proven best practices. The platform that Integrity provides will allow them to access business function resources including marketing, accounting, human resources, product development and information technology. Integrity offers extensive technology solutions supporting agents with online quoting, enrollment and full CRM capabilities. The Integrity partner network unites their leadership with legends across the industry for expansive growth opportunities achieved through this revolutionary collaboration.