London’s InMyBag is Officially Live

Six months old InMyBag announced its official launch . The London-based startup offers protection against loss of devices and data. For the starting price of £95 a year, policyholders receive a replacement/loan device within a couple of hours as well as a ‘Crashplan’ data recovery service. According to InMyBag’s website, Crashplan is trusted by Uber, Salesforce and Getty Images. Last, products are underwritten by ECIC. Very last, the startup is funded by boutique advisory and investment firm Hambro Perks.