InMyBag’s fresh approach to tackling insurance fraud

London-based InMyBag, which launched last month to offer protection against loss of mobile devices and data, is announcing a collaboration with Cambridge-based Featurespace, an adaptive behavioral analytics fraud prevention company. The idea is to use Featurespace machine learning technology to detect anomalies in individual behavior for fraud and risk management. “We don’t really see ourselves as an insurance company. We’re a members’ service for mobile professionals that protects the things that matter to them most – their mobile devices” – InMyBag CEO Iain Harper. Recall getMeIns and ThreatMetrix; similar companies in the space of online fraud prevention.