Lemonade to launch pet insurance

Lemonade announced its plans to launch a new pet health insurance product.

The NYC-based insurer sent an email to customers to share the news: “Working on this product is so much fun! We have pets, vets, and pet parents running around the office, all pumped up to deliver the best pet health insurance in the market!”

“Many at Team Lemonade, myself included, are devoted pet parents, so we decided to build the dream pet health insurance product for our best friends. Many of us think of our pets as family members, yet so few of us take the important step of getting them health insurance. We challenged ourselves to create a product that will close this gap and make pet health insurance affordable and accessible.” – Shai Wininger, COO and co-founder of Lemonade.

Bottom Line: “Pending regulatory approval.”