Lemonade pulls homeowners program in South Carolina

Lemonade has withdrawn its Homeowners Program in South Carolina.

The product was never launched.

“Upon further analysis and strategic planning, we have decided not to proceed with the launch of our originally proposed Homeowners program for which the filed documents were intended. As such, the forms, rates and rules associated with this program have never been implemented or utilized in any capacity. Moreover, we are actively engaged in the development of a new Renters program, which is tailored to meet current market demands and align with our long-term business goals.”

Earlier this year, Lemonade filed a new Renters program in North Carolina, which was approved with an effective date of June 17, 2025.

According to our analysis, Lemonade’s top home insurance markets are California with around 300,000 homeowners, New York with about 200,000, and Florida with roughly 65,000.

Bottom Line: History rhymes.