La Capitale and SSQ Insurance go to market as Beneva

Canada’s largest mutual insurer created through the merger of La Capitale and SSQ Insurance revealed its new name. The Quebec-based mutual insurer, which has more than 3.5 million members and clients, will go to market as Beneva .

“Beneva’s members and customers will be at the heart of its actions and enjoy the benefits of its distinctive approach. They will be able to count on Beneva to accompany them through their life events by providing peace of mind. Beneva’s engagement is clear: offer simple and accessible products and services while contributing to the well-being of the communities it serves.”

“Beneva is based on more than 75 years of experience with recognized and reliable expertise in insurance and financial services. Creating Beneva gives ourselves the means to grow on a national scale, while returning insurance to its essence: people looking out for people. We are very proud of the work done for our members and customers since the union of our two companies was announced last January. The Beneva unveiling makes the union and vision of the new identity concrete. By joining together, we broaden our service offering in insurance and financial services for individuals, groups and associations. With Beneva, we are giving ourselves the means to grow our presence from coast to coast. This allows us to position ourselves among the largest insurance companies in Canada, while remaining close to people.” – Jean-François Chalifoux, President and CEO of Beneva.