Jewelers Mutual launches online publication for the jewelry industry
Jewelers Mutual has launched its newest endeavor: The Zing Report. The new business-to-business website is designed specifically for the jewelry industry.
With the tagline “Celebrating our Industry,” The Zing Report will focus on all aspects of the jewelry industry and community worth celebrating. Content will include trends and fashion, retailer highlights, good news about the many ways the industry gives back, industry personalities, trade show travel and more.
Mark Smelzer, chief content executive for Jewelers Mutual, will oversee the content in collaboration with former JCK editor and Jewelers Mutual’s new senior content editor, Emili Vesilind. The Zing Report is a brand extension of Jewelers Mutual’s successful Zing platform, the online jewelry industry hub designed as a one-stop-shop to provide jewelry retailers with world-class products, services and information for the betterment of their businesses.
“When we surveyed the B2B jewelry industry publication landscape, we realized a huge opportunity existed for a celebratory, ‘feel-good’ publication focusing on all the good in our industry. We hope this new vehicle entertains, informs and helps execute on Jewelers Mutual’s goal of ‘raising the tide of the jewelry industry,’” Smelzer said.
“There are so many people quietly doing great things in the jewelry and gem industries—and we can’t wait to shine a spotlight on these innovators and changemakers.” – Vesilind.