Jewelers Mutual introduces new coverage solution

Jewelers Mutual is introducing a new benefit for customers who use LUX Digital Vault, a mobile app that allows users to keep an inventory of their luxury assets.

After making their eligible jewelry purchase at a participating jeweler, customers can choose to activate a 15-day insurance coverage through the LUX Digital Vault app, with no up-front payment required. During those 15 days, customers can evaluate their insurance options and if they decide to choose a different coverage, they can cancel the 15-day coverage without paying.

Customers can also protect other pieces of jewelry in their collection as well. In addition to coverage, customers have digital access to their jeweler and can organize their entire jewelry collection, digitally store receipts, appraisals, and other documents from past purchases.

Recently, Jewelers Mutual acquired Luxsurance’s core technology, which includes the LUX app.

“We are excited to bring this new technology solution that revolutionizes how we offer jewelry insurance to customers. The one-of-a-kind LUX Digital Vault transforms the customer experience with new capabilities that will exceed expectations at the point of sale. The added peace of mind that comes from knowing new purchases are covered before customers step out of the jewelry store is priceless.” – Mike Alexander, chief operating officer at Jewelers Mutual.

“We believe the LUX Digital Vault is the future for jewelers and their customers, making the invisible visible by allowing customers to view, manage and protect their jewelry in the palms of their hands. This app is a ‘cool tech’ added-value gift jewelers give to their customers to extend the experience beyond the jewelry sale.” – Stephen Alexander, cofounder of Luxsurance.