Introducing life insurance for smokers
Meet Reviti , a new provider of cheaper life insurance with a twist – it targets smokers:
The London-based company – owned by Tobacco company Philip Morris International and led by CEO Daniel Pender (ex-CEO of Gryphon Group Holdings) – will offer “highly competitive insurance premiums” underwritten by Scottish Friendly and starting at £5 a month, while also incentivizing better lifestyle choices – starting with abandoning cigarettes or better still, quitting tobacco and nicotine altogether.
“It was time the insurance business caught up with its customers. The life insurance product we offer is a win-win for reviti and our customers. They get competitive premiums and, with a little help from us, a better lifestyle. We get to help millions of people who have never had access to life insurance before and who will benefit from positive lifestyle changes we’re helping them make.” – Daniel Pender.
reviti plans to launch a range of insurance policies that incentivize better lifestyle choices, such as improving one’s diet, cutting down on alcohol or getting fit. Every customer will also be offered the chance to work through a program via the reviti life app, which provides them with 120 activities and programs designed to support lifestyle changes. Last, reviti will offer a discount of up to 50% on premiums to reward customers when they quit tobacco and nicotine altogether.
Get a feel for the flow below:
