In June, we reported that Reviti is planning a ‘relaunch.’ The news came as the company lost not one (Chris Ardron) but two (Dan Pender) CEOs.
Reviti is the London-based subsidiary of tobacco company Philip Morris International. It was established in 2018 and launched a year later with the promise to offer a cheaper life insurance product to smokers who quit or who switch to e-cigarettes. “When you make the best choice and quit tobacco and nicotine altogether for 12 months, we’ll work with you to find out if you would qualify for a discount of up to 50% off your premiums (monthly payments).”
Today, the company is a team of ~7 with a similar promise and a new look. “Reviti are a Life Insurance champion for adult smokers, quitters (the best thing a smoker can do), and switchers (those who would otherwise continue to smoke, choosing to use smoke-free alternatives).”
Coverage is underwritten by Scottish Friendly.